Schematic’s giant interactive outdoor display facilitates wayfinding and social networking at the festival.
At Cannes this year, delegates will literally be the first to get their hands on a new kind of interactive out-of-home installation. The multi-touch wall from Schematic, a WPP digital company, is a 12-foot by 5-foot display that provides a visual interface for attendees to interact with the festival schedule, 3D venue maps and information on local attractions using only their hands. With the touchwall’s social networking capabilities, attendees can also set up meetings and swap contact details via email.
Multiple attendees can interact with the wall at once. To identify themselves, attendees need only to touch their festival badges to the screen—each badge is embedded with a radio-frequency identification (RFID) tag.
Check back later this week for more on user interface design and interactive marketing shop Schematic and the wall’s potential for advertisers.
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